Make it your business to draw out the best in others by being an exemplar yourself.
– Epictetus, The Art of Living
Beyond the beauty of this mother bear and cubs out for a walk, this photo illustrates the fact that we can learn a lot from animals in nature. Unlike us humans, who tend to overthink everything, bears don’t need the wise words of Epictetus or the like to know that the strongest form of leadership is leadership by example.
What does that have to with Big Spoon Roasters? Well, when we look around the food business, we see many companies making lots of claims about integrity, quality, and freshness; but those claims seldom reflect the realities of their industrial-scale production, profit-before-quality ingredient choices, and lackluster flavors. We claim only our intent, our focus, and the standards we represent in practice. We let you be the judge of the results. That is to say, we would rather be defined by our actions than our words, i.e. be more like bears.