“Not knowing where your food comes from is a primary form of alienation.” -Allen Lacy
Too often, online shopping can be an overwhelmingly impersonal experience. For the sake of convenience, all sense of connection to the product or maker can be lost. myPanier seeks to offer an alternative to the big business of high-volume online marketplaces. Their goal is to “combine the authenticity and integrity of a farmers market with the convenience and diversity of a digital store.” In short, they seek to give small-batch makers access to a global audience. Founder Christoph Boyac explains, “myPanier, which means ‘my basket,’ is about going back to a traditional way of shopping in a market and interacting directly with producers. myPanier is an online platform that allows producers to interact directly with consumers in a fair and transparent manor.”
Boyac learned the value of connecting food producers and customers as a child in Provence, France. His parents owned a market booth where they championed local produce each week. Those experiences instilled a love for supporting growers, makers, and their customers, along with the importance of community connections across these groups. He founded myPanier to support the values he saw in those childhood markets: fairness, transparency, authenticity, and community.
myPanier carefully selects each of its makers and products. “We spend significant time searching for talented producers with a genuine zeal for food making. All products are traditionally made with simple, true to the origin ingredients and individually tended with humble and dexterous human hands.” We are proud to meet these standards and thrilled to be a part of the myPanier community. In keeping with their efforts to preserve traditional markets, myPanier recently opened a brick and mortar shop at their Lake Forest, CA, headquarters.