“Become a student of change. It is the only thing that will remain constant.” – Anthony D’Angelo
We think of the transition into the New Year as a chance to accept change and embrace new challenges, so it’s the perfect opportunity to feature Brooklyn, NY-based jam maker BRINS. They recently changed their name from STAGG for legal reasons but rather than viewing the forced change as a defeat, owner Candice Ross saw it as a chance to rebrand, redefine, and improve her business while staying true to her roots.
STAGG was named after Ross’s grandfather, the patriarch of her family in Louisiana and one of her major inspirations. His values, including the importance of hard work, family, and simplicity, continue to be essential foundations of her business. The new name, BRINS, is Cajun French for “little bit” and celebrates her heritage while incorporating her life experiences traveling the world and living in her vibrant Brooklyn community.
From the start, the connection to home has been woven into the fabric of BRINS jams. The very first batches Ross made featured contents from care packages sent from her family farm back in Louisiana. In fact, these care packages of grapefruit, lemons, and rosemary were the inspiration for the original BRINS jam and this month’s Featured Jam, Rosemary Grapefruit Marmalade. Beautifully bright and citrusy, this marmalade gives the grapefruit center stage while balancing its slight bitterness with vibrant lemon and sweet orange. Subtle herbaceous notes of fragrant rosemary make it ideal for both savory and sweet applications. We particularly love it paired with our Peanut Cashew Butter and plant-based yogurt in a homemade granola bowl (see this recipe for how to make this convenient and tasty take on granola).