From the first time we set up a table to introduce our handmade foods to the world (January 2011 at a local cyclocross race), we offered two categories of products: handcrafted nut butters and nut butter bars. Interestingly, there were very few nut butter makers and already hundreds of “energy bar” brands in those days, and it was natural that our fresh-roasted, coarsely milled butters got all the attention. In fact, the nut butter landscape was wide open, and we were blazing new trails of ingredient integrity, flavor, and freshness.
The thing was (or is), just about everyone who tasted our bars at that race reacted as if they had just come upon an oasis after crawling across a desert. In hindsight, it’s easy to understand why. The vast majority of bars sold as “energy,” “nutrition,” or “protein” bars were either full of added sugar, preservatives, chemicals, and fillers, or they were just plain bland. As it turns out, energy bar ingredient transparency is hard to come by.
Always Be Improving
Our bars have always been freshly handmade from simple ingredients like our own scratch-made nut butter, whole toasted grains, unsweetened dried fruit, and touches of raw honey and sea salt. They are portable, delicious, and filling in a way that feels nourishing and energizing. But in those early days, our packaging was wax paper; our signage a chalkboard. We had a lot to figure out to get our bars to market, so we worked really hard at it, found a way to make larger batches, and refined our packaging. Thanks to you, more and more people discovered and came to love our bars.
Today, we’re beyond excited to introduce the next generation of Big Spoon Roasters Handcrafted Nut Butter Bars! We’re proud of the improvements we made and hope that you approve. Still made from scratch right here in Durham, our new bars feature:
- 60% less packaging material per bar
- Colorful botanical artwork of the main ingredients
- Longer shelf life
- 100% plant-based non-GMO pea protein
- Softer, less crumbly texture
- 25% lower price
The selection now includes new, improved versions of Cherry Pecan and Apricot Pepita, as well as two brand new recipes, Cranberry Cashew, and Figgy Chai. Each is available via our webshop in cases of 12. We are also happy to offer a variety pack with three of each bar so you can try all four.