Craftsmanship means dwelling on a task for a long time and going deeply into it, because you want to get it right. ― Matthew B. Crawford, Shop Class as Soulcraft: An Inquiry Into the Value of Work That state of “right,” which is really another way of saying "perfection," is what we aim for every day here. We're actually obsessed. We make sure that every batch of nut butter or bars we make is as fresh and delicious as possible, and we also recognize that every batch presents an opportunity to do something better than before. We’ve developed recipes and formulas that we trust, of course, but we will always taste every single batch as it’s coming out of the mixer to make sure it’s at least as good as the last one. We watch every ounce go into every jar during the filling process to make sure the consistency and texture are on point. We carefully hand-apply labels, and if a label doesn’t go on straight, we scrape it off and do it again. In short, we believe that every detail of our experience making our products affects the details you experience as our customer. We strive to get those details right, always. To learn more about production process, check out the new PROCESS section of our website here.